加强师德师风建设提高以德治校能力

教育大计，教师为本；教师培养，师德师风为先。师德师风建设是高校思想政治教育的重要内容，是进一步推动廉政文化进校园工作的重中之重，是增强以德治校水平和提高以德治校能力的关键，是贯彻落实学校党风廉政建设和深入推进反腐败工作的重要举措。     

地方技能型高水平大学视角下的校内实训室建设与管理--以六安职业技术学院旅游管理实训中心为例

以六安职业技术学院旅游管理实训中心为例，探讨在建设地方技能型高水平大学的过程中，如何来建设与管理校内实训室。     

Antecedents and outcomes of digital influencer endorsement: An exploratory study

The advertising and marketing literature have established that celebrity endorsements constitute an effective way to enhance attitudes toward brands and increase purchase intents. However, there are no relevant studies on digital influencers. This study addresses the research gap by examining the effect of digital influencers' attractiveness and the effect of the congruence between a digital influencer and a brand on consumer attitudes and purchase intentions. By applying structural equation modeling to a sample of 307 followers of digital influencers, a model was tested and group analysis was performed for two categories (“entertainment & video games” and “fashion & beauty”). The results show that both brand attitudes and purchase intentions are influenced by the digital influencer's attractiveness (which includes both likeability and familiarity) and by the congruence between the digital influencer and the brand. This study makes several contributions to both theory and practice, which are highlighted in this paper.     

玉米收储制度改革背景下旱作农业区农户杂粮种植意愿影响因素分析——基于内蒙古自治区、辽宁省411个农户的调查数据

[目的]利用内蒙古自治区乌兰察布丰镇市、凉城县、兴和县,辽宁省朝阳市朝阳县411个农户调查数据,分析玉米收储制度改革背景下北方旱作区农户杂粮种植影响因素。[方法]首先对户主个人特征、家庭禀赋两个一般影响因素进行分析,然后重点对自然和社会资源特征、市场环境、政策环境3个影响因素进行分析。[结果](1)由于户主年龄偏大且文化程度较低、户均从事农业生产的劳动力数量和拥有的耕地面积都较少,农户面对玉米市场价格下跌改种其他农作物的能力较弱;(2)尽管农户普遍认同杂粮适合当地自然条件,但是缺乏企业带动,订单种植杂粮的比例较低,农户种植杂粮存在较高的销售风险;(3)虽然农户普遍预期玉米市场价格持平和走低,但是多数农户对杂粮市场价格没有明确预期,杂粮收益存在较高的不确定性;(4)农户普遍不了解玉米收储制度改革的具体内容,且绝大部分农户没有获得杂粮生产支持,不利于引导农户种植杂粮。[结论]应从加强政策宣传、扶持杂粮加工龙头企业、扩大杂粮补贴范围等方面着手,引导北方旱作区农户种植杂粮,减少玉米收储制度改革对其收入的冲击。     

山西省乡村休闲旅游地空间分布特征及影响因素研究

［目的］通过对山西省乡村休闲旅游地的空间分布特征及影响因素进行研究，旨在为山西省的乡村旅游发展提供合理的参考建议。［方法］选取山西省213处国家级和省级乡村旅游示范点为研究对象，运用最临近点指数对其空间分布类型进行判别，并运用地理集中指数和地理联系率对其分布均衡程度和地理联系程度进行考量，通过核密度图进一步分析其空间分布指向，在此基础上对影响因素进行分析。［结果］山西省乡村休闲旅游地空间分布呈集聚分布的特点，且与经济规模和人口密度在空间上的均衡、配合程度较高。［结论］（1）山西省乡村休闲旅游地包括以太原和晋中为主的中部密集区和以临汾、运城、晋城为主的南部密集区，且都以各地级市为中心向周边扩展，大多数示范点分布于城郊地区； （2）经济发展、人口密度、资源禀赋、区位因素和社会因素是影响山西省乡村休闲旅游地分布的主要因素，其中农业科技类、农事体验类和特色村镇类多分布于经济和人口密度较高的地区。     

《摆脱贫困》中蕴含的精准扶贫理念——习近平精准扶贫理念在福建孕育及实践

习近平扶贫理念随着时代发展而完善,从“摆脱贫困”到“精准扶贫”再到“精准脱贫”,其理念一脉相承,其思想内涵与时俱进,不断拓展深化,形成了从理念到理论再到实践的“知行合一”理论实践体系。习近平在福建任职期间进行了“摆脱贫困”理论及实践探索,提出了许多富有创造性的扶贫脱贫观点,如“扶贫先扶志、念好山海经、科技兴农、建设农村党组织、四下基层、滴水穿石”等,明确了“扶持谁一谁来扶一怎么扶”的扶贫脱贫思路,在精神扶贫、扶贫策略、扶贫路径、扶贫组织保障、多元扶贫力量、脱贫内生动力、脱贫长效机制等方面蕴含着精准扶贫精准脱贫理念。     

Lexical Measures of Social Inequality: From Pigou‐Dalton to Hammond

A measure of social inequality is essentially a rational ordering over a space of social distributions. However, different measures, including the most popular ones, may provide very different rankings over the same set of typical distributions. We thus propose an axiomatic approach to inequality measurement mainly based on the Hammond principle, a natural generalization of the Pigou‐Dalton principle, attempting to clarify the true nature of social inequality: the rich get richer and the poor get poorer. Under the standard assumptions of anonymity and scale independence, we show that a social inequality ordering is the leximinimax measure if and only if it satisfies the first Hammond principle, and it is the leximaximin measure if and only if it satisfies the second Hammond principle.     

Forget about ‘the ideal worker’: A theoretical contribution to the debate on flexible workplace designs,work/life conflict,and opportunities for gender equality

This study integrates insights from Self-Determination Theory and Boundary Theory to present scenarios on how flexible workplace designs can trigger multiple motivational processes underlying gendered work/nonwork integration behaviors, and how these affect work/life conflict. We disentangle processes underlying work engagement and work/life conflict, explaining the paradoxical outcomes found with regard to gender inequality in terms of work/life performance, satisfaction, and health. Policy makers and organizations need an increased understanding and a reconceptualization of these issues, realizing that the ideal worker does not exist. Instead, a long-term perspective is needed in order to truly realize the potential benefits of flexible workplace designs for all stakeholders. Organizations need to take responsibility for preventing individual workers’ depletion and stimulating the regeneration of workers’ resources.     

Gender wage gaps and economic crisis in Greece

ABSTRACT

We examine gender wage gap (GWG) in Greece for 2013, by using a survey data set. Our findings show first, that the unadjusted GWG is 15.3%, while European Commission reports a value of 15%. Secondly, we derive the ‘adjusted’ GWG, using the Oaxaca and Ransom (OR) and the Juhn, Murphy and Pierce (JMP) methods to be ranging from 10% to 13.6%. Thirdly, looking into the behaviour of the full population, we find a decreasing trend for the discrimination effects, an increasing trend for the residuals effects and a ‘random’ endowments effects while moving to higher deciles. These three effects are associated to the economic crisis 2008–2015. Fourthly, our findings do not show evidence of either a ‘glass ceiling’ effect or a ‘sticky floor’ effect. Finally, that there is strong evidence that investing in higher education reduces the wage discrimination between sexes.     

The sweet smell of advertising: the essence of matching scents with other ad cues

New technologies enable practitioners to communicate scents in advertisements on various media. The current research examines the importance of matching scent cues to the advertised product, and the joint effect of scent and other cues such as colour on consumer responses to advertising. A 4 × 2 experimental design was conducted, where participants (N = 603) were presented with scented colour print advertisements. Three hierarchical responses were measured: emotional response, attitude, and purchase intention. Findings reveal that higher congruence between scent and the advertised product heightens positive consumer response. Furthermore, this research stresses the significant joint effect of scent and colour cues, and supports the incongruence approach, suggesting that combining scents that are poorly congruent with other sensory cues enhance consumer response. Practical and theoretical implications are discussed.